From Ford, a blessed event for budgets. Ford's economy twins for 1960. Two new
Fords. Two new low-priced fields. Two wonderful new ways to go the finest. This
twin is the new economy-sized Ford, the Falcon, already the top seller of all the
compact sedans. It's America's lowest priced six-passenger car, priced up to
$124 less than other compact cars. Yet, it gives you much, much more than the
others. Like luggage space, for example. Because the Falcon's engine is mounted
in front, there is plenty of room for luggage in the rear. You get over 23
cubic feet of space, more than double the luggage space you find in rear-engine
cars. Now let me show you some of the quality features you get in a Falcon as
standard equipment. Like this stainless steel molding around the rear window and
windshield, no extra cost. And this stainless steel drip rail, no extra cost.
On each front door, you get an armrest, no extra cost. You get two sun visors, no
extra cost. And notice how the gear shift lever is mounted here on the steering
column, not on the floor, where you find it in some other compact cars. And you
get the finest upholstery of all the new size cars. What about gas mileage? Well,
Falcon owners proved it will deliver up to 30 miles a gallon in your kind of
driving. You can save on insurance, too, up to 15%. The Falcon is a car that gives
you more and saves you more. It's the easiest car in the world to own. One of
Ford's economy twins for 1960. See them in your Ford dealer showroom and pick
the one that saves and serves you best. They're the economy choice of a lifetime.