You can afford this great new car, the 1959 Edsel. Built as a medium priced car, it's now priced right down with many models of Plymouth, Chevrolet, and Ford. You save plenty on the extras that the popular price field either forgot or charges extra for. The Edsel gives you more of everything, more size, more room, full six passenger comfort, and power. Standard V8 engines give you eye opening performance on regular gas. And a thrifty six also is available. A great value today, you can be sure the Edsel will be an exciting car for years to come. Built to be the most distinctive car on the road, Edsel is actually priced way down with many models of Plymouth, Chevrolet, and Ford. So visit your Edsel dealer tomorrow. You'll also find Edsel at many of your Mercury dealers. See, sit in, drive, the eye opener of the year. The all new 1959 Edsel. It's America's best car buy. Ladies and gentlemen, thank you.