This is Mrs. William Hocker of Pleasantville, New York. Recently, the Hockers bought a 1958 Ford station wagon. Why Ford? Well, let's ask her. For one thing, I think it's the newest and smartest looking station wagon there is. And it's so easy to drive and park. Oh, and another important reason was the price. We shopped them all and we found out that Ford offers the lowest priced station wagon of the low priced three. We were really amazed. The Hocker's Country Sedan is one of six low priced Ford station wagons, including the two-door ranch wagon, the lowest priced of them all. Here's another new Ford owner, Mr. Len White of San Rosita, California. Why did you choose a Ford, Mr. White? Well, I'm sort of a bug on performance. I don't think anyone knows how to build a better V8 engine than Ford. I've got the big new Interceptor V8 in this car and it really delivers. The clincher though, is the price tag. But you know, this Ford Sunliner is actually the lowest priced convertible in the country. Easy to see, isn't it? Why the Ford Sunliner has been America's favorite convertible for years. Now, meet Mr. Bob Thomas of Toledo, Ohio, proud owner of a new Ford Custom 300. Here's his story. I'm a traveling salesman, on the go all the time. I bought a Ford so I'd be comfortable while I'm going from place to place. Because this car really rides smooth. I save money too. This Custom 300 is the lowest priced car of the low priced three. Costs even less than last year. Now, how can I turn down a deal like that? Two-door or four-door, the Custom 300 is the lowest priced car of the low priced three. See your Ford dealer soon and see how much you get and how much you save with a 58 Ford. The only car in the industry to lower prices this year.