Ladies and gentlemen, the Ford Motor Company would like you to see the new styling, the new features of the beautiful new XO, newest member of the Ford family of fine cars.
Could we see it?
Certainly.
You never saw a car like the 58 XO.
Never.
More new ideas.
In the great exciting new XO.
Brakes still on.
You can tell in the XO when the light goes on.
Engine cold.
You can tell in the XO when the light goes on.
Getting low on gas.
You can tell in the XO when the light goes on.
May we repeat?
There's never been a car like the 58 XO.
This is the way you sit in the XO.
Contour seats made for three.
This is the way you can drive the XO.
Tell it let's drive on the steering wheel seat.
This is the way you can open the trunk.
Right on the dash you turn the key.
Never been a car like the 58 XO.
But what about prices?
Many prices.
You can get an XO price lower than half the models in the low price three.
It's the only one that's really different.
The Ford Motor Company built it so you know it's good.
How does it feel to own an XO?
It's like falling in love.
You can read about it, hear about it, but you've got to feel it.
Feel the thrill of owning an XO.
Oh, your step is snappy.
When you own an XO.
Your pulse beats happy.
When you drive an XO.
Cause you've got to drive it to feel what this great new car can do for you.
You know why?
It's a car designed around you.
From the Ford family, a fine car.