Now for the moment I'm sure you've all been looking forward to.
A look at the newest member of the Ford family of fine cars, the Edsel.
The car that is already making automotive history for Ford Motor Company.
A new and different car in every respect, yet with a classical element of conservatism in its styling which will give it maximum appeal.
Its flowing graceful lines, sculptured into the sheet metal are clean and dignified.
Yet it is excitingly different from anything on the road today.
The car you are looking at here is the Citation, the top series in the Edsel line.
In addition as you know we will offer three other series.
The Ranger, the Pacer and the Corsair, which will compete right across the medium price market.
Edsel will offer in its four series a total of eighteen body styles, including a full line of station wagons.
Every one of them will be topped in its field in styling, performance and features.
Here are some of the new features which will be introduced in the Edsel this fall.
This is our Teletouch transmission control.
To drive the Edsel park it and reverse it with ease.
A flick of the Teletouch button makes an electrical contact and a motor engages the transmission.
This instrument cluster follows the most advanced automotive developments.
We've placed all instrument switches and warning signals for convenience and visibility.
This dial temp heater and ventilation control tunes in temperature, ventilation and even optional air conditioning.
In place of the old fashioned knobs you select the climate you want with a twist of the wrist.
These visual reminders help you watch oil pressure, fuel level, oil level and engine temperature.
They also tell whether the generator is charging and whether the emergency brake is off.
Preset this dial at the speed you want.
When you exceed this speed, the speedometer dial lights up red in warning.
A big reason for the outstanding performance of the Edsel is the E475 engine in this citation.
It's in his name for the 475 foot pounds of torque it develops.
This torque is usable power, another top selling feature of the Edsel.
You'll want to take a closer look at the Edsel so that you can help tell America about the newest car in the Ford family.
Edsel cars will go on display in advance of public showings in most company locations beginning August 27th.
Don't miss seeing it.