WEBVTT

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Now for the moment I'm sure you've all been looking forward to.

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A look at the newest member of the Ford family of fine cars, the Edsel.

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The car that is already making automotive history for Ford Motor Company.

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A new and different car in every respect, yet with a classical element of conservatism in its styling which will give it maximum appeal.

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Its flowing graceful lines, sculptured into the sheet metal are clean and dignified.

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Yet it is excitingly different from anything on the road today.

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The car you are looking at here is the Citation, the top series in the Edsel line.

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In addition as you know we will offer three other series.

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The Ranger, the Pacer and the Corsair, which will compete right across the medium price market.

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Edsel will offer in its four series a total of eighteen body styles, including a full line of station wagons.

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Every one of them will be topped in its field in styling, performance and features.

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Here are some of the new features which will be introduced in the Edsel this fall.

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This is our Teletouch transmission control.

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To drive the Edsel park it and reverse it with ease.

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A flick of the Teletouch button makes an electrical contact and a motor engages the transmission.

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This instrument cluster follows the most advanced automotive developments.

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We've placed all instrument switches and warning signals for convenience and visibility.

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This dial temp heater and ventilation control tunes in temperature, ventilation and even optional air conditioning.

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In place of the old fashioned knobs you select the climate you want with a twist of the wrist.

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These visual reminders help you watch oil pressure, fuel level, oil level and engine temperature.

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They also tell whether the generator is charging and whether the emergency brake is off.

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Preset this dial at the speed you want.

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When you exceed this speed, the speedometer dial lights up red in warning.

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A big reason for the outstanding performance of the Edsel is the E475 engine in this citation.

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It's in his name for the 475 foot pounds of torque it develops.

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This torque is usable power, another top selling feature of the Edsel.

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You'll want to take a closer look at the Edsel so that you can help tell America about the newest car in the Ford family.

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Edsel cars will go on display in advance of public showings in most company locations beginning August 27th.

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Don't miss seeing it.