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Beauty doesn't always mean quality. That's true of women and certainly true of cars.

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Looks can be deceiving, but here's one car that has as much quality as it has beauty.

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The magnificent new 58 DeSoto. It has what we call the look and feel of the future.

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The name DeSoto has stood for quality for a long time. Quality all the way.

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Not only in the big things like the newly designed engine and torsion air ride,

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push button driving, and new styling. But DeSoto quality shows up in details too.

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Such things as DeSoto door handles and beautiful new upholstery are made with the same high standards in materials and craftsmanship.

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DeSoto looks big on the outside and is big on the inside. Just look how roomy this is. Plenty of headroom and plenty of legroom.

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So whatever DeSoto you choose, you can be certain of the finest in quality, roominess, and driving comfort.

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Drive it yourself and you'll see what we mean when we say the 58 DeSoto has the look and feel of the future.